In June 2020, Apple announced a new iOS 14 AppTrackingTransparency framework, requiring apps to show a discouraging prompt, that will have hard-hitting implications for businesses that advertise on mobile devices and across the web.
Facebook will introduce Aggregated Event Measurement to support measurement of web events from iOS 14 users once Apple requires the ATT prompt. It is designed to help you measure campaign performance in a way that is consistent with consumers’ decisions about their data.
In order to prevent and optimize your campaign on Facebook, you need to verify your domain in the Facebook business manager.
It’s free to verify your domains. There are two domain verification methods:
- HTML file upload
- DNS TXT record
You can check the full steps on Facebook.
Step 1 – Go to business.facebook.com
Step 2 – Click on Business Settings
Step 3 – Click on a domain
Step 4 – Add Domain
Step 5 – Select your method.
Step 6 – Copy and paste code into your website or root directory.
Step 7 – Click on Verify
Once done you will get a Green dot in front of your domain.