Post Page

Featured

How Nike as the most successful sportswear brand leveraging digital marketing in pandemic (Case Study)

I usually try to cover digital marketing strategy for brands which I have worked in past. If you are a D2C brand owner, you must be looking to step into a new strategy to build a high competitive strength and one of the most successful brands using digital marketing even during a pandemic is Nike (Just do it). 

In this blog, I will be evaluating Nike’s digital marketing strategies and on top of that providing recommendations on how the company can improve its digital marketing strategy but before we head into Nike’s digital marketing strategy there are a few objectives that are needed to build a successful digital marketing strategy. According to Vinay Hankare, there are three key objectives to any marketing related to online presence or activity the three objectives are a brand development, revenue generation and customer care. 

  • Brand development is an online presence that complements and reinforce your organization. 
  • Revenue generation refers to an online presence as a business or channel that increases an organization revenue through direct sales or commerce channelling. 
  • Customer channel is the use of the web to enhance the service and support provided to the customers it can be considered as part of the customer experience of a product or service with these three objectives it should be enough to lead you through digital marketing. 

So let’s get back to Nike. I believe every one of you who is reading this case study has heard of Nike but did you know that Nike’s brand name isn’t just a meaningless larger sequence it was named after the Greek goddess of victory, speech and power which is also known as Nike. Nike’s huge logo represents the wing of the Greek goddess. 

So where does Nike come from? Nike is a global sports brand founded in the United States in 1964 specializing in apparel and other services in the sports industry. The foundation of the organization has become the leading sportswear brand in the united states.

Nike’s early marketing strategy focuses on cream publication then they went on to other media such as television in the 1980s and the 1990s and then through today’s modern digital platforms knowing that marketing in the digital age has evolved into a demand. Nike cuts its television and print advertising spending by 40% between 2010 and 2012 but increases its total digital marketing budget to 2.4 billion dollars in 2012. In 2020 Nike has spent 3.59 million dollars on advertising including digital marketing. Several digital marketing tools that make Nike successful are implemented into the marketing strategy of their business. The main digital marketing tools used by Nike are social media marketing and website marketing. 

Let’s look into Nike’s social media marketing strategy. The Major social media platforms at the moment are Facebook, Instagram, Twitter and Youtube. A major strategy for social media marketing is to develop information and content that individual users can share with their family, friends and colleagues. 

Most social media marketing strategies rely on word of mouth and offers several advantages like going viral. Marketers can create viral content that will spread quickly from user to user. The advantage, for example, is that it can attract current and potential customers from social media. In the case of Nike, they go beyond the product. They sell more than a product, they are selling aspirations to their customers. Nike’s advertising has shifted from delivering a big message of his product to telling about inspiration, ambition and overcoming obstacles. It uses the form of storytelling in its photos and videos to build meaningful stories and taglines through social media. Nikes showcases its influencer as inspiration Nike sponsors some of the world’s biggest sports stars to gain brand awareness, for example, Cristiano Ronaldo and LeBron James are the biggest stars in Nike’s book. So far the positive image of the ethic means the positive image of the brand. 

Cristiano Ronaldo and LeBron James promoting Nike
Cristiano Ronaldo and LeBron James promoting Nike

Nike can choose to buy products within seconds which is called impulse buying. Impulse Buying is a theory of consumer behaviour in which consumers choose to buy products without any pre-buying objectives. As the top brand in social media, Nike’s social media achieved two of the objectives, brand development and revenue generation. Nike not only able to expand its brand to a larger community but has also increased revenue growth by using social media. Social media provides an extended option to Nike over traditional media to build awareness, motivate purchasers and even build relationships with the stakeholders. Through the extended application of this social media strategy, a well-connected brand community can be formed. 

Nike's India website
Nike’s website homepage

The next digital marketing tool used by Nike is website marketing. Website marketing is the practice of using web channels to spread information about a company’s brand product or service to potential customers. Through channels when they serve online there are also many benefits when it comes to website marketing. Since it uses digital mediums to attract and engage customers it also has the potential to convert virtual registers into real customers. Today anyone with an online business can participate in website marketing and build customer accusation campaigns at little costs.

Nike's Men Collection
Nike’s Men Collection

Nike’s online website has a unique layout and user-friendly navigation that creates a pleasant experience. The first thing you will see is the categories page, each information is displayed on the web page so users can browse the product they want by clicking on the category boxes. The newly launched product appears on the site’s homepage as a video snapshot and capturing the audience’s eyes by building awareness of the new product not only that Nike also offers great shield personalization. Nike’s customers can edit the features based on their preferences. This will satisfy the demanding customers and increased interactivity. In addition, Nike has done an incredible job of using social media and its website for live chat support to ensure that all support questions are answered in the way customers can understand in all kinds of language and available from 24×7. 

As a global brand, it shows that Nike will not take the short route when it comes to helping its customers but also to evaluate this digital marketing tool. Nike’s website is user friendly and effective in attracting customers. The user-friendly website makes digital feel special and feeling that the company cares about them which will invoke brand loyalty. This has led to the achievement of three digital marketing objectives brand development, revenue growth and customer care however since mobile innovation is so advanced in this digitalization era the mobile application of Nike is only available in certain countries. With customers opting for their devices over their stock Nike should focus on the availability of these apps to the worldwide market

Another recommendation is that Nike can take its influencer strategy way further by extending the current strategy. Nike can schedule their sports star to have a live session with his fans to talk about how effective the sportswear is when they are wearing it or what performance it gives. Live streaming allows the streamer to show the product in real-time providing customers with more detailed product information through live streaming. It allows customers to ask question live which the streamer can answer and provide guidance. It can meaningfully influence customer purchase behaviour. 

In conclusion, Nike didn’t sell their products instead, they saw the benefit of their product that comes with it. Running issues that matter to people who jog, so selling them on jogging is always a good first step. This should make us as a marketer to think outside the box. Instead of selling our products, we should be selling the benefit of the product. We should always spread ideas, not products. It is about providing value and building trust with customers in the digital marketing world. If you like this case study please share it with your fellow marketers. 

Featured

How to increase your physical store revenue with facebook ads?

Growing your sales during #COVID-19 can be tough. If you’re new to the business most probably people don’t know that you have a store in their area. So how do you increase your store revenue?

Let’s say you have a grocery store in Borivali, Mumbai. It’s been just a few months and people don’t know about your store. The first step you need to do is to figure out which one is your best product at the best price that no one is offering in your area.

Once you have your winning product ready. Go to your Facebook account and create a business store page with the address mentioned in the about section. Make sure you add your store address because we are about to run ads on Facebook.

Now that you have your store fan page set up on Facebook. It’s time to create your business page manager account. Go to business.facebook.com and create your business account. Make sure you connect your store page with this new business account.

You are all done! Now let’s get deep inside.

[convertkit form=1912348]

You need to create a campaign and ad set under campaign and ads under ad set.

Eg: Let’s say you sell #onions at ₹80 instead of ₹100. The latest price of onions is ₹100. Onion is your winning product. Follow the below steps now:
1) Create a CBO campaign with the name “Onion Offer ₹80 | (date)
2) Create Ad set and drop-in pin on your store location and exclude the rest of the location in order to target the audience.
3) Add interest based on #grocery, onions, #grofers, #bigbasket, #flipkart, #amazon and use facebook suggestion option.
4) Select “Get Direction” ATC button.
5) Headline – Get Onions @ ₹80 Now or Never
6) Copywrite – Order your monthly grocery now and get Onions at ₹80. A deal like never before. Call us on ….70 or visit our store now.
7) Make sure you check your location because you don’t want people to visit your competitor’s store.

The best way to increase your revenue is to first create a video ad and brand awareness campaign by selecting your store location as above.

After 3 days you can create a remarketing campaign by targeting people who engaged with your video.

So now you have three campaign
1) Direct targeting people to get to your store.
2) Video campaign for brand awareness.
3) Remarketing people who engaged with your BA video.

Start your budget with at least ₹500 and later increase your budget. Make sure you exclude other locations and only focus on your location with 1 or 2 miles in this way you can only target your area people who are currently in that location.

let me know what you think.

Featured

Best Digital Marketing Institute in Andheri

There are many digital marketing institutes in Andheri. If you live close to Andheri west, you can choose from one of these institutes as most of them are good institutes with a good track record of digital marketing training and placements.

There are more than 10 digital marketing institutes in Andheri. Keeping this in mind, we have complied a list of top 5 best digital marketing institutes in Andheri. If you live in andheri or nearby and are looking to pursue a course in digital marketing, then read on. Given below is a list of the best digital marketing courses in Andheri.

DMTI SoftPro

DMTI Softpro conducts Google certified digital marketing courses in Andheri west. It is located just next to Andheri station. They have several digital marketing related courses. The fee for the advanced digital marketing course is approximately Rs 26,500.

They provide placement assistance to students. Given below are the course contents as per their website.

  • Search Engine Optimization (SEO)
  • Social Media Marketing (SMM)
  • Google Ads + Certification
  • Advanced Adwords MCC
  • Remarketing/Conversion
  • Google Analytics
  • Mobile Marketing
  • Google Adsense
  • Email Marketing
  • ORM Online Reputation Mg
  • Google Webmaster Tools
  • Content Marketing
  • Digital Marketing Strategies
  • Creating a BLOG
  • Media Buying & Selling
  • Creating Website
  • Webinar Marketing
  • Affiliate Marketing
  • Lead Generation Business
  • Forum Marketing & Ads
  • Freelancing Techniques
  • Whatsapp Business Marketing
  • Landing Page Techniques
  • Digital Marketing Tools for Online Business

You can find student testimonials on their website.

Website – DMTI Softpro

Indian Institute of Digital Education (IIDE) is the best institute to learn Digital Marketing from.

They have their campus at the most convenient locations in Mumbai i.e at Churchgate, Andheri, and Mulund.

The School of Digital Marketing program includes 6months of intensive classroom training of *16 modules* along with practical training while working on live projects on brands from varying industries.

The course content is as follows.

  • Search Engine Marketing Skills Related: Uses of Search Engine Marketing Skills
  • Search Engine Optimization Skills
  • Content Marketing Skills
  • Sales Funnels Creation Skills
  • Social Media Marketing Skills
  • Facebook Marketing Skills
  • Video Marketing Skills
  • Content Writing Skills
  • Content Creation Skills
  • WordPress Skills etc

The reasons to choose IIDE are

  • Flexible Learning ( Weekday/Weekend Batches)
  • Learn From Industry Expert
  • Live projects and Case studies
  • 100% Placement Assistance at Top-notch Agencies like Gazoop, Social Kinnect, FoxyMoron, etc.

After completing the course from IIDE you’ll be ready to make your mark in this field while working with one of the Biggest Agencies in the Industry.

And anyone can do the above course online and offline. It will take a minimum of 6 months to build basic skills in digital marketing after spending 3 hours daily on the learning and practicing on the projects.

Website – IIDE

Lipsindia Andheri West

Lipsindia conducts digital marketing courses in Andheri west. They have trained over 7000 students. They also have branches in Pune. This is a 100 hour course. The course is developed by IIT and IIM alumni.

Course fees are approximately Rs 30,000. The USP of this course is that students get to work on live accounts of clients. The duration of the course is 3–4 months depending on the type of batch chosen.

The course content is as follows.

  • Web Introduction
  • Google Adwords
  • SEO- On Page
  • SEO Off Page
  • Social Media
  • Email-marketing
  • Ad Servers-Display
  • Google Analytics
  • Mobile Marketing
  • Social Media Monitoring
  • Video Optimisation
  • Affiliate Marketing
  • CRO- Conversion Rate Optimisation
  • Content Creation
  • GTM – Google Tag Manager
  • WordPress CMS

Website – Lipsindia

Vissicomp Technology-

Vissicomp Technology Pvt Ltd in Andheri West, Mumbai has been offering professional training to students. It specializes and is well-known for training students as well as working professionals in digital marketing and web designing.

Course fees for this institute is not available you will have to check with them.

Contact Vissicomp technology

Lithan-Digital Skills-

Lithan is listed as one of the best digital marketing training institutes. Lithan – Digital Skills Accelerator in Andheri East, Mumbai is a top player in the category of digital marketing institute.

Contact Lithan https://www.lithan.com/international/

Facebook Retargeting Ads Strategy 2021

Facebook retargeting ads are some of the best ads for your return on investment, but you have to do it right. There is a lot that goes into a successful campaign.

This blog, we’ll cover the different levels of retargeting, some best practices for retargeting, and at the end, I’ll show you some example of retargeted ads that you can implement right now in your business.

The foundation of retargeting ads is that you retarget any lead or potential buyer to your offer. I usually recommend that you spend about five to 10% of your ad budget for retargeting ads. It’s not a lot of your budget, but it often results in 80% of the sales and results.

You can level up your retargeting by pairing a specific ad at every point in your customer journey where you want somebody to take action. I recommend drawing your customer journey out and then looking at every point where you want the lead to actually do something. Let’s use a webinar funnel as an example. That customer journey might start with a video or a piece of content that you want someone to consume.

The next step in that customer journey that you want someone to take is actually register for your webinar. So you’d have those registration ads, I will cover lead generation in depth here After a lead signs up for your webinar, what is the action you want them to take?

You want them to actually watch your webinar. So you then have an opportunity for everybody who signed up for your webinar, but hasn’t watched it yet, to send them an ad and specifically send them back to the webinar, even addressing that you know they signed up in the webinar, you know they’re interested in your content, but they haven’t watched it yet.

Once you know that somebody watched your webinar, what do you want them to do? You want them to buy your offer that you pitched on that webinar. Now, here’s where we can get into variation of different types of ads. You can have testimonial ads, video ads, case study ads.

These ads should specifically hit on objections you know your audience has.

  • Will this work for me?
  • Is this investment worth it?
  • How am I going to pay this off?
  • Will I get results?

Whatever you know the objection is that your audience has, address that in your retargeting ads to them. Now, moving through the customer journey, you’re gonna have people who land on your sales page. Maybe they make it even as far as your cart, your checkout page.

They are on the fence of buying, but then they abandon. They don’t actually finish purchasing. That’s an opportunity for an ad to send people back to that page.

Each of these examples are really inexpensive to run as ads because you’re talking about a very hyper-targeted audience that you’ve already paid or done the work to get them so far and now you spend a little bit of your budget, and you’ll be able to finish and close that loop and hopefully having them purchase your offer. One time I supported with a client e-commerce where we spent $1,100 on sales page and abandoned cart ads. He was selling a $2,000 product, and it resulted in $1.2 million in sales, just from those ads.

Your retargeted audiences are already warm. They already have trust in your brand. They’ve consumed some sort of content. And now, if you can speak to that audience based on where they are in your customer journey, you’ll be able to effectively push them over the fence and have them take action. If you have any type of traffic going to a webinar or watching your content or even landing on a sales page, you have an audience that you can target right now today. Every day that you don’t have retargeted ads set up, you’re actually leaving money on the table.

When you go to set up a retargeted ad, you set it up just like any other ad. But then when you actually go to select the audiences, you’re selecting custom audiences within your Ads Manager.

So assuming you already have your offer that you’re sending people to and you’ve selected the objective as conversion, let’s dive into the Ads Manager, where I’ll show you how to find and set up those audiences. Once you’re in the Ad Set level, you’ll have the option to choose any custom audience you’ve created in your Ads Manager.

facebook retargeting ads
Facebook Business Ads Manager

So if you click this box, it will show you all the different options of audiences you’ve already created.

For example, I could select this audience, Vinay Hankare All Website Visitors (180D), people who have landed on my website in the last 180 days. I’d select them to target. And I’d want to exclude my buyers.

So to make it easy, I could have an audience of anybody who’s landed on the Purchase Pixel in the last 180 days. Now I have an audience of people who registered for my webinar but have not purchased my offer yet. And I can send them an ad that I’d like. Now, if you don’t see any audiences come up when you go to do this, you have to have created them already in your Facebook Ads Manager. I showed you exactly how to do that in this article.

Now, as promised, I want to show you some example of retargeting ads that might be relevant to your business. These examples are a testimonial ad, a case study ad, an abandoned cart or an abandoned sales page ad, or an abandoned application or call booking ad or any other place where your customers or leads landed and didn’t finish the action you wanted them to take.

Some ads I see on my facebook home screen

Once you have all of these setup, the next step is learning how to scale and optimize your ads. In the next blog, I cover my exact process for doing that.

How to grow as a digital marketing expert in 2021?

India is one of the latest and largest growing digital markets globally and the scope for digital marketers here will only get on increasing. By the end of the year 2021, in India the digital industry will produce more than 20 lakhs job. According to a survey by ET, Digital advertising is expected to grow at 32per cent CAGR to reach approximately 19,000 Crore by 2021. The data also suggests that digital media spend which is 15per cent at present, will go up to 24per cent by 2021. With CAGR growth of Video by 38per cent, Display by 36per cent, and Search by 25per cent; all three verticals are found to increase their share in spends by 2021. According to eMarketer, “worldwide digital ad spend is predicted to reach over $8.53 billion by 2021.” Therefore, to keep up with your competition then you must keep up with the trends.

  • Chatbot Marketing

A chatbot is an artificial intelligence (AI) software that can simulate a conversation (or a chat) with a user in natural language through messaging applications, websites, mobile apps or through the telephone.

Why are chatbots important? A chatbot is often described as one of the most advanced and promising expressions of interaction between humans and machines. However, from a technological point of view, a chatbot only represents the natural evolution of a Question Answering system leveraging Natural Language Processing (NLP). Formulating responses to questions in natural language is one of the most typical Examples of Natural Language Processing applied in various enterprises’ end-use applications.

Why chatbots are important?

Chatbot applications streamline interactions between people and services, enhancing customer experience. At the same time, they offer companies new opportunities to improve the customers engagement process and operational efficiency by reducing the typical cost of customer service.

To be successful, a chatbot solution should be able to effectively perform both of these tasks. Human support plays a key role here: Regardless of the kind of approach and the platform, human intervention is crucial in configuring, training and optimizing the chatbot system.

Which chatbot application is right for you?

There are different approaches and tools that you can use to develop a chatbot. Depending on the use case you want to address, some chatbot technologies are more appropriate than others. In order to achieve the desired results, the combination of different AI forms such as natural language processing, machine learning and semantic understanding may be the best option.

In upcoming posts, we will give you an overview of the main chatbot applications so you can evaluate them based on your specific needs and desired goals.

  • Artificial Intelligence (AI)

From SIRI to self-driving cars, artificial intelligence (AI) is progressing rapidly. While science fiction often portrays AI as robots with human-like characteristics, AI can encompass anything from Google’s search algorithms to IBM’s Watson to autonomous weapons.

Artificial intelligence today is properly known as narrow AI (or weak AI), in that it is designed to perform a narrow task (e.g. only facial recognition or only internet searches or only driving a car). However, the long-term goal of many researchers is to create general AI (AGI or strong AI). While narrow AI may outperform humans at whatever its specific task is, like playing chess or solving equations, AGI would outperform humans at nearly every cognitive task.

Some industry experts believe that the term artificial intelligence is too closely linked to popular culture, causing the general public to have unrealistic fears about artificial intelligence and improbable expectations about how it will change the workplace and life in general. Researchers and marketers hope the label augmented intelligence, which has a more neutral connotation, will help people understand that AI will simply improve products and services, not replace the humans that use them.

  • Hyper-Targeted Advertising

Online digital campaigns have seemingly taken over the world of marketing. While they can be very effective if implemented properly, many marketers’ digital campaigns fail to reach their full potential. The key to launching any successful campaign is making sure you reach the target audience; and this is where many fall short. It’s not enough to market to broad groups anymore. Customers have become numb to the daily bombardment of ads. To penetrate through the noise and effectively reach prospective customers, advertisers have to go beyond traditional marketing methods. Hypertargeting is the technique that allows marketers to reach prospects using very specific parameters. This boosts conversion rates, while simultaneously minimizing wasted effort and funds.

  • Voice Search

As the demand of the voice-based AI devices is on the rise, for example, Siri, Alexa, and Google Assistant; a huge rise is expected in the voice-based advertising for marketers. By using these products, people will be able to order products by their name and size. The number of voice searches is on the rise by every passing minute and this will make a huge trend shift by 2021

  • Advertising on WhatsApp

The huge reach of WhatsApp is still unexploited and it is the biggest social messaging app at the moment. Recently, the first TVC of WhatsApp was launched; and it is expected to grow as a mass reach marketing channel with a shift of ad budgets on WhatsApp.

  • A strong Presence on Social Media

Your potential customers are active on social media and it’s essential to keep yourself at the forefront of their minds; to increase sales, you meet your prospects where they are at.

Establishing a social media presence will also help you build relationships with your existing clients, strengthen their loyalty, increase your web traffic, and offer a point of difference to your competition.

Assuming, that is, you do it right.

Your attendance on social media is compulsory, but if you’ve been delaying the inevitable, do not be afraid: it’s never too late. Now is the time for your brand to get socially active.

  • Becoming a YouTuber

People can also choose to become a full-time YouTuber in your own interest. Focusing on the main thing is quality delivery and building your audience base. This could help you further earning well with YouTube Monetization.

  • Digital Consumer Behaviour

Digital consumer behaviour is one of the most important metrics that any modern marketer can measure—but we’ve noticed that people are often getting overwhelmed by the sheer number of tools and metrics out there. After all, everyone claims their method (and their method alone) is ground-breaking.

What is digital behaviour?

Digital consumer behaviour, in terms of marketing research, essentially boils down to anything that a person does online. What devices they use, the sites they visit, the ads they engage with, the pages they navigate to, when they leave and how, and so on. If a customer clicks on something, it is recorded—and sometimes even when they don’t click on something.

Online podcasts, web stories, entertainment, sports, business, social awareness and career in India gets more dependent on digital platforms for generating revenue, sharing information and country’s progress, Digital Marketing is becoming a promising industry with rapid career growth, increasing influences, and widespread activities!

Shopify business masterclass by Vinay Hankare

Ecommerce Business - Masterclass

3.9 Average Rating | 4 Students
3.5/5

Learn how to start your own startup online. A weekend program for hustlers who have guts to take entrepreneurship ride.

Hustler looking to dedicate his heart and soul into learning everything about startup. Admission is based on interview. No min age or education required.

Fees is ₹20,000 and tenure is 30 days. This course comes with $140 shopify theme + 45 days Shopify plan + ₹1,20,000 designs + Lifetime mentorship.

Once you clear interview we will start with course batch wise. Only 5 students are selected per batch.

How to Verify Your Domain in Facebook Business Manager to Prepare for Apple’s iOS14 Privacy Update

In June 2020, Apple announced a new iOS 14 AppTrackingTransparency framework, requiring apps to show a discouraging prompt, that will have hard-hitting implications for businesses that advertise on mobile devices and across the web.

Facebook will introduce Aggregated Event Measurement to support measurement of web events from iOS 14 users once Apple requires the ATT prompt. It is designed to help you measure campaign performance in a way that is consistent with consumers’ decisions about their data.

In order to prevent and optimize your campaign on Facebook, you need to verify your domain in the Facebook business manager. 

It’s free to verify your domains. There are two domain verification methods:

  • HTML file upload
  • DNS TXT record

You can check the full steps on Facebook.

Step 1 – Go to business.facebook.com

Step 2 – Click on Business Settings

Step 3 – Click on a domain

Step 4 – Add Domain 

Step 5 – Select your method.

Step 6 – Copy and paste code into your website or root directory.

Step 7 – Click on Verify

Once done you will get a Green dot in front of your domain. 

Best Digital Marketing Courses in Borivali with Placement Assistance

Finding the Best digital marketing course in Borivali will not be difficult and if you’re looking for best digital marketing institute in Borivali then let us help you. Digital marketing is one of the most sought after courses in India at the moment. The reason for this huge demand is due to the increasing number of companies working to grow their online business and branding. Hence there is a huge demand for highly skilled digital marketing professionals in cities like Mumbai. Almost all of the big Indian firms are investing heavily in building an online presence. Hence the increase in demand for online marketing courses.

If you live in Borivali and are looking to pursue a course in digital marketing, then read on. Given below is a list of the best digital marketing courses in Borivali.

Don’t be in assumption that there are only few digital marketing institute in Borivali. There are more than 10 digital marketing institutes in Borivali. Keeping this in mind, we have compiled a list of the top digital marketing courses in Mumbai. All the courses mentioned in this list are from reputed institutes and have an excellent track record as far as training and placements are concerned.

Digital Marketing Course fees in Borivali

The average digital marketing course fees in Borivali is between ₹ 25,000 to ₹ 60,000. Digital Marketing course fees in Borivali varies from institute to institute depending on the course duration, the syllabus etc. Average digital marketing course duration in Borivali is between 2-3 months.

Some Digital Marketing institute also conduct long term digital marketing courses (6 months to 12 months) or Post graduation certificate, however there is no such certification in digital marketing field.

Given below is the fees structure of some of the digital marketing institutes in Borivali. This is only an approximate figure and can change based on the type of course chosen. Some institutes may also provide a discount in course fees during festivals or by reference.

  • LIPSINDIA Digital Marketing Course Mumbai – ₹ 28,000 to 35,000 Approx – Borivali, Andheri and Thane.
  • DMC – Digital Marketing Courses (Borivali) – ₹ 32,000 to ₹ 45,000 Approx.
  • Operating Media Borivali – Digital Marketing Training Institute – ₹ 26,000 to ₹ 35,000 Approx.
  • Digital Frontier Academy – ₹ 18,500 to ₹ 12,500 Approx.
  • Digital Gurukulam – Digital Marketing Institute – ₹ 21,000 Approx.
  • NIIT Borivali – ₹ 40,000 Plus Approx.

LIPSINDIA

Lipsindia provides classroom training in digital marketing in Mumbai and Pune. This course is run jointly by LIPSINDIA and SEED. According to their website, the students who enroll for this course are trained by IIT and IIM Faculty.

The course covers all facets of digital marketing including, SEO, SEM, social media marketing, display marketing etc. In Mumbai, they have trainings in Borivali and Andheri. They also have specialized courses in advanced SEO, wordpress, adwords etc for advanced learning.

Course Content

  • Web introduction
  • Google adwords
  • SEO on page
  • SEO off page
  • Social Media
  • E Mail marketing
  • Ad server Displays
  • Google Analytics
  • Mobile Marketing
  • Social Media Analytics
  • Video Ads
  • Affiliate marketing and content creation

Lipsindia digital marketing course is designed by a team of IIT and IIM alumni and industry experts. They have trained over 7000 students in the last 7 years.

They also provide paid campaigns for their students to practice on. This means students get the opportunity to work on live Facebook and Google paid ads. Students get a lifetime access to Lipsindia learning portal and other digital marketing tools.

The course consists of 11 modules covering more than 100 hours. The course is conducted by expert trainers who have more than 6 years of experience.

Lipsindia Digital Marketing Fees

Lipsindia digital marketing fees is approximately Rs 28,000 – Rs 35,000. They conduct both weekend and weekday batches. The course fees is different for both batches.

They do provide a discount for group referrals. EMI facility is also available to students. For more information about fees, you can get in touch with them.

Contact Details

Website – Lipsindia digital marketing course

E Mail – contact@lipsindia.com

Contact Number – +91-8424041800, +91-9833201820

Location

Lipsindia Andheri – 417, Pearl Plaza (Fourth Floor), Opposite Andheri West Station, Next to New McDonald’s. Andheri West, Mumbai 400058

Lipsindia Borivali – 3/A, Vrindavan Building, Gr. Floor, Umeda Ashram Road Behind Pantaloons, Borivali West, Mumbai, Maharashtra 400092

Lipsindia Thane – FCS LLP, 3rd Floor, Malhar Building, Above Capital First, Opp. Gaondevi Mandir, Gokhale Rd, Naupada, Thane West, Thane, Maharashtra 400602

DMC Borivali

DMC Borivali also offers Digital marketing courses in Borivali. They provide online as well as offline digital marketing courses in Borivali.

The major topics in Digital Marketing such as SEO, SEM, Social Media Marketing etc are covered in this course. Fees information is not available for this course.

Contact Details

Website – DMC https://digitalmarketingcourses.net/

E Mail – help@digitalmarketingcourses.net

Phone – +91-9819525367

Location – Ajanta Industrial Estate, 4th Floor, Flat No.13, Gulmohar Road, Above Vrunda’s Hotel, Opp.Vodafone Gallery, Borivali West, Mumbai – 400 092.

Operating Media Borivali

Operating Media provides digital marketing training in Borivali west. They also have branches in Andheri and Thane.

Operating Media is listed in our review of the Top 5 digital marketing courses in Thane and Top 5 digital marketing courses in Andheri

They provide an advanced diploma in digital marketing and diploma in digital marketing. They have conducted over 1200 batches and trained over 7500 students.

The course is conducted by expert trainers. The batch size is usually small, not more than 5-7 students. Both weekday and weekend batches are available.

You can find student testimonials on their youtube channel.

Contact Details

Website – Operating Media

E Mail – contact@operatingmedia.com

Contact Number – +91 9319977749

Address: C-111, New Delite Society, Chandavarkar Lane, Near Rajmahal Hotel, Borivali (W), Mumbai – 400092

Digital Frontier Academy

Digital Frontier Academy (DFA) is founded by an Ex- Google professional with thirteen years of real world Digital Marketing experience. The academy was formed with the intent of imparting quality education to those interested in learning Digital Marketing.

You can find more detail on their website.

Contact

Website: DFA (http://www.digitalfrontieracademy.com)

Address: Gokul Shopping Centre, Shop No.4, Ground Floor A Wing, SV Rd, opp. Pantaloons, Borivali West, Mumbai, Maharashtra 400092

Email: hello@digitalfrontieracademy.com

Phone: 9004447972

Digital Gurukulam – Digital Marketing Institute

Established in 2015, Digital Gurukulam is a Google & ISO 9001:2015 Certified Digital Marketing Training Institute in Mumbai offering one of the best Digital Marketing Courses. Digital Gurukulam aims to help professionals around the world to acquire the best marketing skills by focusing on the main milestones/pillars like the Pursuit of Academic Excellence, Personal Values and Social Concern. Backed by renowned companies like Brandwitty, Zetta Computech, Canishub & HockeyCurve and working with global companies providing digital solutions like Performance Marketing, Marketing Automation, Al Based Program Buying & Dynamic Creative Optimization & UI/UX Designing services.

Contact Details

Website: Digital Gurukulam (https://www.digitalgurukulam.com/)

Address: 2, A-1, Krishna Nagar 1, Chandavarkar Rd, near Raj Mahal Hotel, Borivali West, Mumbai, Maharashtra 400092

Email: hello@digitalgurukulam.com

Phone: +91 704 5178 979

NIIT

As the name says NIIT. One of the most trusted brand in Mumbai. NIIT offers most Comprehensive Post Graduate Programme in Digital Marketing and Branding mapped with Certification from University of Edinburgh by edX.

You will learn how to create integrated Digital Marketing plan while you get prepared for certifications from Google and Facebook. Intensive Learning: Instructor led classroom training for 281 hours with online guided practice for 140 hours.

Contact Details

Website: NIIT https://www.niit.com/india/graduates/digital-marketing/post-graduate-programme-digital-marketing-and-branding

Address: NIIT Borivali Centre 2 Floor, Bhandarkar Bhavan, Opp. Borivali Railway Station, Mumbai, Maharashtra 400092

Phone: 022 4227 7000