India is one of the latest and largest growing digital markets globally and the scope for digital marketers here will only get on increasing. By the end of the year 2021, in India the digital industry will produce more than 20 lakhs job. According to a survey by ET, Digital advertising is expected to grow at 32per cent CAGR to reach approximately 19,000 Crore by 2021. The data also suggests that digital media spend which is 15per cent at present, will go up to 24per cent by 2021. With CAGR growth of Video by 38per cent, Display by 36per cent, and Search by 25per cent; all three verticals are found to increase their share in spends by 2021. According to eMarketer, “worldwide digital ad spend is predicted to reach over $8.53 billion by 2021.” Therefore, to keep up with your competition then you must keep up with the trends.
- Chatbot Marketing
A chatbot is an artificial intelligence (AI) software that can simulate a conversation (or a chat) with a user in natural language through messaging applications, websites, mobile apps or through the telephone.
Why are chatbots important? A chatbot is often described as one of the most advanced and promising expressions of interaction between humans and machines. However, from a technological point of view, a chatbot only represents the natural evolution of a Question Answering system leveraging Natural Language Processing (NLP). Formulating responses to questions in natural language is one of the most typical Examples of Natural Language Processing applied in various enterprises’ end-use applications.
Why chatbots are important?
Chatbot applications streamline interactions between people and services, enhancing customer experience. At the same time, they offer companies new opportunities to improve the customers engagement process and operational efficiency by reducing the typical cost of customer service.
To be successful, a chatbot solution should be able to effectively perform both of these tasks. Human support plays a key role here: Regardless of the kind of approach and the platform, human intervention is crucial in configuring, training and optimizing the chatbot system.
Which chatbot application is right for you?
There are different approaches and tools that you can use to develop a chatbot. Depending on the use case you want to address, some chatbot technologies are more appropriate than others. In order to achieve the desired results, the combination of different AI forms such as natural language processing, machine learning and semantic understanding may be the best option.
In upcoming posts, we will give you an overview of the main chatbot applications so you can evaluate them based on your specific needs and desired goals.
- Artificial Intelligence (AI)
From SIRI to self-driving cars, artificial intelligence (AI) is progressing rapidly. While science fiction often portrays AI as robots with human-like characteristics, AI can encompass anything from Google’s search algorithms to IBM’s Watson to autonomous weapons.
Artificial intelligence today is properly known as narrow AI (or weak AI), in that it is designed to perform a narrow task (e.g. only facial recognition or only internet searches or only driving a car). However, the long-term goal of many researchers is to create general AI (AGI or strong AI). While narrow AI may outperform humans at whatever its specific task is, like playing chess or solving equations, AGI would outperform humans at nearly every cognitive task.
Some industry experts believe that the term artificial intelligence is too closely linked to popular culture, causing the general public to have unrealistic fears about artificial intelligence and improbable expectations about how it will change the workplace and life in general. Researchers and marketers hope the label augmented intelligence, which has a more neutral connotation, will help people understand that AI will simply improve products and services, not replace the humans that use them.
- Hyper-Targeted Advertising
Online digital campaigns have seemingly taken over the world of marketing. While they can be very effective if implemented properly, many marketers’ digital campaigns fail to reach their full potential. The key to launching any successful campaign is making sure you reach the target audience; and this is where many fall short. It’s not enough to market to broad groups anymore. Customers have become numb to the daily bombardment of ads. To penetrate through the noise and effectively reach prospective customers, advertisers have to go beyond traditional marketing methods. Hypertargeting is the technique that allows marketers to reach prospects using very specific parameters. This boosts conversion rates, while simultaneously minimizing wasted effort and funds.
- Voice Search
As the demand of the voice-based AI devices is on the rise, for example, Siri, Alexa, and Google Assistant; a huge rise is expected in the voice-based advertising for marketers. By using these products, people will be able to order products by their name and size. The number of voice searches is on the rise by every passing minute and this will make a huge trend shift by 2021
- Advertising on WhatsApp
The huge reach of WhatsApp is still unexploited and it is the biggest social messaging app at the moment. Recently, the first TVC of WhatsApp was launched; and it is expected to grow as a mass reach marketing channel with a shift of ad budgets on WhatsApp.
- A strong Presence on Social Media
Your potential customers are active on social media and it’s essential to keep yourself at the forefront of their minds; to increase sales, you meet your prospects where they are at.
Establishing a social media presence will also help you build relationships with your existing clients, strengthen their loyalty, increase your web traffic, and offer a point of difference to your competition.
Assuming, that is, you do it right.
Your attendance on social media is compulsory, but if you’ve been delaying the inevitable, do not be afraid: it’s never too late. Now is the time for your brand to get socially active.
- Becoming a YouTuber
People can also choose to become a full-time YouTuber in your own interest. Focusing on the main thing is quality delivery and building your audience base. This could help you further earning well with YouTube Monetization.
- Digital Consumer Behaviour
Digital consumer behaviour is one of the most important metrics that any modern marketer can measure—but we’ve noticed that people are often getting overwhelmed by the sheer number of tools and metrics out there. After all, everyone claims their method (and their method alone) is ground-breaking.
What is digital behaviour?
Digital consumer behaviour, in terms of marketing research, essentially boils down to anything that a person does online. What devices they use, the sites they visit, the ads they engage with, the pages they navigate to, when they leave and how, and so on. If a customer clicks on something, it is recorded—and sometimes even when they don’t click on something.
Online podcasts, web stories, entertainment, sports, business, social awareness and career in India gets more dependent on digital platforms for generating revenue, sharing information and country’s progress, Digital Marketing is becoming a promising industry with rapid career growth, increasing influences, and widespread activities!
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